TikTok Shop struggled to catch on in the U.K. Now Bytedance is dialing back its e-commerce plans. - Tubefilter

TikTok Shop struggled to catch on in the U.K. Now Bytedance is dialing back its e-commerce plans. - Tubefilter

TikTok is putting its e-commerce expansion on the back burner after TikTok Shop struggled out of the gate in the U.K.

TikTok abandons ecommerce expansion in Europe and US, tiktok

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TikTok abandons ecommerce expansion in Europe and US

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Techmeme: ByteDance launches Douyin Box, a fashion-focused shopping app in China akin to its Fanno app in Europe, betting on the Gen Z trend of buying on influencer tips (Coco Feng/South China

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