Why 'Grocerants' Are The Future Of Food Shopping
Why 'Grocerants' Are The Future Of Food Shopping
According to evidence in one NPD group report and one research note from Oppenheimer, both out this week, Americans (and Millennials in particular) want someone else to cook for them, but they don.
According to evidence in one NPD group report and one research note from Oppenheimer, both out this week, Americans (and Millennials in particular) want someone else to cook for them, but they don't want to stop going to the grocery store, either. The compromise between the two? Purchasing prepared food from the supermarket.
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About Grocerant Design Group
Americans Now Spend More at Restaurants Than Grocery Stores - Eater
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Small grocery stores succeed by marketing ready meals to millennials
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