Examining Meal Kit Consumers, 2020-01-22

Examining Meal Kit Consumers, 2020-01-22

Whether assembling kits themselves at a local meal kit assembly shop, signing up for a subscription service online, or picking up a kit from their local supermarket, consumers show no signs of abandoning this time-saving meal option. The consumer research group Nielsen reports that currently, the average meal kit consumer is affluent, with an income above $100,000 per year. In 2018, this demographic increased its purchase of in-store meal kits by 9%. Consumers aged 35-44 are also heading to the grocery store for meal kits . . .

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