Can Black + Decker's New Brand Mend Its Tarnished Reputation?

June 17,2024

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

BLACK+DECKER spillbuster Cordless Spill + Spot Carpet Cleaner in the Carpet Cleaners department at

BLACK+DECKER 7in1 3-Speed Upholstery Garment Multipurpose Steam Cleaner in the Steam Cleaners & Mops department at

Black+Decker Easy Steam IR40V Review

DESIGNED TO DELIVER 3X MORE SUCTION POWER than our leading handheld vacuum BUILT-IN EXTRA-WIDE NOZZLE well-suited for cleaning up large spills

BLACK+DECKER dustbuster® AdvancedClean™ Slim Cordless Hand Vacuum, 12V Max (HLVC320J01)

MULTI-SURFACE USE – Removes hair, dirt, and debris from carpets, car interiors, furniture, and high-traffic areas. PORTABLE – Easy to carry and

BLACK+DECKER dustbuster AdvancedClean Cordless Handheld Vacuum, Powder White (HVLA325J10)

Dustbin capacity - 20.6ounces. Leave no mess behind with up to 60 minutes of sweeping power So lightweight, sleek and maneuverable, you can easily

BLACK+DECKER Floor Sweeper, cordless, Gray (HFS215J01)

Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Cleans Hair, Dirt & Debris From High Traffic Areas.Voltage 20 Volts.Specific uses:carpet Cleans unwanted messes from on top of, around and under

BLACK+DECKER Furbuster Handheld Vacuum for Pets, Cordless, AdvancedClean+, Gray (HHVK515JP07)

BLACK+DECKER 20V MAX Cordless Battery Powered 2-in-1 String Trimmer & Lawn Edger Kit with (1) 2.5Ah Battery & Charger LST522 - The Home Depot

Stanley Black & Decker Updated their Tool Brand Positioning Chart for 2023

BLACK+DECKER 6-Tool Power Tool Combo Kit with Hard Case (1-Battery Included and Charger Included) in the Power Tool Combo Kits department at

VENTED & POWERFUL: This vented compact dryer (23.6” x 21.5” x 27.5”) is ideal for smaller spaces and apartments. At 49.5 lbs., this clothes dryer has

BLACK+DECKER BCED37 Compact Dryer for Standard Wall Outlet, Small, 4 Modes, Load Volume 13.2 lbs., White

BLACK+DECKER Spacemaker Multi-Purpose Can Opener, Black, CO100B : Home & Kitchen

Black & Decker LE750/BV400 Replacement (2 Pack) Brush & Holder # 132254-07-2pk

BLACK+DECKER DUSTBUSTER 14.4-Volt Cordless Handheld Vacuum in the Handheld Vacuums department at